World Initiative For Soy In Human Health
The World Initiative for Soy in Human Health, a program of the American Soybean Association, connects trade and development across global market systems, improving food security. Knowing that protein plays an essential role in human nutrition, visionary U.S. soybean growers founded WISHH in 2000 to serve as a catalyst in developing and emerging markets. WISHH brings the power of strategic partnerships to a unique market-systems approach. Local business leaders, governmental and non-governmental organizations, and academic institutions join WISHH in increasing protein demand and fueling economic growth for the sustained availability of nutritious and affordable human foods and livestock feeds.